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The factors that influence the intention to use e-commerce in the context of components drawn from the intentional use model, theory of planned behavior, and technology acceptance model. The Scholar collected data from a field study in some regions of Telangana, India. For this purpose, a structural equation modelling (SEM) analysis was performed using SMART PLS. Questionnaires were adopted from the final study, and a non-probabilistic qualitative sampling method was used to obtain information. This study ensured the usefulness of the data before conducting path analysis and bootstrapping. The results of this study show that the existing TPB constructs emerged as the primary determinants of the e-commerce intention of consumers in Telangana. However, ease of use and usefulness are not as important as the TAM model variables. The study recommends that e-commerce advocates create an environment that allows consumers to build trust, feel secure in transactions, and be exposed to informative campaigns promoting e-commerce. These initiatives will go a long way in addressing the key variables influencing consumer attitudes towards e-commerce and encouraging better usage behavior among consumers.

Upcomming Papers

International Research Stars

Volume 5, Issue 2, 2026

The "Phygital" Campus: A Conceptual Model for Balancing Faculty Well-being and Institutional Growth in Emerging Economies

M. Muni jyothish Kumar , and Dr M Jayalakshmi

1. *M. Muni jyothish Kumar  ,  Assistant Professor, Siddharth Institute of Engineering and Technology, Puttur, Andhra Pradesh. India.

E-mail:  munijyothish@gmail.com,   https://orcid.org/0009-0006-1050-4562?lang=en

2.Dr M Jayalakshmi  ,  Professor & HoD, Siddharth Institute of Engineering and Technology, Puttur, Andhra Pradesh, India. 

E-mail: mjayalakshmi@siddharthgroup.ac.in. https://orcid.org/0009-0001-9693-7329

Publisher: Research Stars

Received: February  26, 2026
Revision Received: April 08, 2026
Revision Received: May 28, 2026
Accepted: Jun 12, 2026
Published: Jun 19, 2026

Research Article

Open Access

Article Preview

A strong, successful business has a strong pillar; there are Business Ethics and Corporate governance practices. These support the firm’s performance and sustainable development. The significance of business ethics and corporate governance practices increased from 1984. The purpose of the review analysis is to know the literature publication trend, top authors, source pages, institutions, and nation. Additionally, it will focus on keyword occurrence to understand the research gap in present and future research. In this study, metadata was collected from keyword usage with inclusion and exclusion criteria and a systematic literature approach for metadata identification. The current study utilised 602 Scopus metadata from 1984 to 2024 and Vos-viewer software for the bibliometric analysis. The Scopus metadata reviewed the top 15 authors, institutions, nations and funding sources. Finally, keyword occurrence was extracted to six clusters. It helps to identify individual cluster-based research gaps, study types with focused areas, and theoretical study recommendations. This bibliometric analysis recommends a strong foundation for the research gap from the Scopus metadata. It covers only selected keywords, the research subject area, and 1984 to 2024.

Bibliometric reviews,

Business Ethics,

Governance,

Cluster analysis

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            https://tinyurl.com/28hp5muf

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APA Reference:
M. Muni jyothish Kumar, and Dr M Jayalakshmi  (2026); The “Phygital” Campus: A Conceptual Model for Balancing Faculty Well-being and Institutional Growth in Emerging Economies, International Research Stars, ISSN: 2583-276X, V5, I2, Pp: 1-11.