IRS-Members – Research Stars

Editor in Chief

Dr. A. K. Neeraja Rani,

HOD of Department of Management, Santhiram Engineering College, Nandyal, Kurnool, Andhra Pradesh, India.

Area of Expertise:

Human Resource Management (HRM),
Human Resource Analytics (HR Analytics),
Employee and Organizational Development,
Higher Education Management,
Technology Adoption in Education,
Student Attitudes and Learning Behavior,
Management Studies and Organizational Effectiveness.

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. A. K. Neeraja Rani is a Professor and Head of the Department of MBA at Santhiram Engineering College. She specializes in Human Resource Management and has over fourteen years of experience in teaching, research, and academic administration. She completed her B.Sc. from Sri Krishnadevaraya University, B.Ed. from the same university, MBA (HR) from JNTU Hyderabad, and earned her Ph.D. from Rayalaseema University. Her research focuses on Human Resource Management, HR Analytics, higher education management, and technology-enabled learning. She has published research articles in Scopus-indexed journals and has received recognition including the Uttam Acharya Award. As an academic leader, she actively promotes research, innovation, and professional development among management students and faculty members.

Associate Editor

Dr. Mohd Afjal

Assistant Professor, College of Economics and Management, Al Qasimia University, UAE

Area of Expertise:

ESG and sustainable economic development
Environmental sustainability and financial systems
Green finance and sustainable growth
Renewable energy consumption
Energy-finance-environment nexus
Economic growth and carbon emissions
Cryptocurrency market volatility
Blockchain applications in finance
Digital financial services and innovation
FinTech-driven financial inclusion
Digital financial services
Economic development through technology-enabled finance
Credit risk and banking stability
Financial fraud
Corporate financial performance and sustainability issues

ORCID | Google Scholar | Scopus | SCI Profile | Affiliation

Biography

Dr. Mohd Afjal is an Assistant Professor in the College of Economics and Management at Al Qasimia University. His research spans Sustainable Finance, Energy Economics, Corporate Finance, Financial Econometrics, Blockchain, Cryptocurrency, and FinTech. He has published scholarly work in leading international journals addressing financial inclusion, environmental sustainability, renewable energy economics, digital finance, banking stability, and cryptocurrency market dynamics. His studies frequently employ advanced econometric and time-series techniques to examine the relationships between financial innovation, economic growth, and sustainability outcomes. Dr. Afjal’s research contributes to understanding how emerging financial technologies and sustainable financial practices can support inclusive economic development, environmental responsibility, and resilient financial systems in both developed and emerging economies.

Dr. P. Karthikeyan,

Head of the Department, Department of Management Studies, Kongu Engineering College, Perundurai, Erode, Tamilnadu, India

Area of Expertise:

Financial Management, Marketing Management,
Consumer Behaviour, General Management,
Business Strategy, Organizational Management,
Entrepreneurship and Business Development,
Management Education and Research,
Financial performance analysis,
Investment and portfolio management,
Consumer buying behaviour,
Digital and social media marketing,
Human resource management,
Organizational effectiveness,
Entrepreneurship development,
Business analytics and decision-making,
Strategic management, Sustainable business practices

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. P. Karthikeyan is a distinguished academician and management researcher serving as Professor and Head of the Department of Management Studies at Kongu Engineering College. He has made significant contributions to the fields of Finance, Marketing, and General Management through teaching, research, consultancy, and academic leadership. With more than 200 scholarly publications and a strong citation record, he has actively contributed to management education and business research. His work focuses on developing innovative managerial practices, enhancing organizational performance, and promoting entrepreneurship. Dr. Karthikeyan has guided students and researchers in management studies while fostering industry–academia collaboration. Under his leadership, the department continues to advance research excellence, professional development, and value-based management education.

Editorial Board Members

Dr. Venugopal Prabhakar Gantasala

Associate Dean, School of Business, Southern Connecticut State University, New Haven, Connecticut, US.

Area of Expertise:

Human Resource Management (HRM),
Knowledge Management (KM),
Employee Engagement,
Leadership and Complexity Leadership,
Team Building and Organizational Behavior,
Corporate Entrepreneurship,
Management Education and Learning Styles,
Organizational Performance and Development

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Prabhakar Gantasala Venugopal is a faculty member and researcher affiliated with the School of Business at Southern Connecticut State University. His scholarly work focuses on Human Resource Management, Knowledge Management, Leadership, Employee Engagement, Team Building, Organizational Behavior, and Corporate Entrepreneurship. Over the years, he has contributed to research examining how leadership practices, organizational support systems, and knowledge-sharing mechanisms influence employee performance and organizational effectiveness. His publications have addressed topics such as complexity leadership, job satisfaction, management education, learning styles, and innovation within organizations. Through interdisciplinary research and teaching, Dr. Venugopal has advanced understanding of how people, knowledge, and leadership interact to create adaptive, high-performing organizations in dynamic business environments.

Dr.Keerthi Jain K

Assistant Professor Grade 1, School of Business (VSB), Andhra Pradesh, India

Area of Expertise:

Technology Management
Marketing and Consumer Behavior
Operations and Business Analytics
Sustainability and Renewable Energy Adoption
Data Science Applications in Business
Educational Technology and Learning Systems
Professional Development and Curriculum Innovation
Digital Transformation in Organizations
Consumer decision-making and marketing strategy
Renewable energy and sustainability
Data-driven business solutions

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Keerthi Jain Kushal Jain is an academic and researcher specializing in Marketing, Operations, and Technology Management. She serves as Assistant Professor Grade I in the School of Business and has developed expertise in technology-enabled business solutions, consumer behavior, sustainability, and data-driven decision-making. Her scholarly work integrates management theory with practical applications in emerging technologies, renewable energy, and organizational development. Dr. Jain’s research interests also extend to educational technology, professional development, and curriculum enhancement. Through her teaching and research activities, she contributes to advancing knowledge in business analytics, innovation management, and sustainable business practices. Her publications reflect an interdisciplinary approach that connects technology, business strategy, and societal impact.

Dr. Sandeep Poddar

Senior Research Director, Research and Innovation Department, Deputy Vice Chancellor, Lincoln University College, Malaysia.

Area of Expertise

Environmental Science, En
vironmental Toxicology,
Agricultural Biotechnology

ORCID | Google Scholar | Scopus | Affiliation

Biography

Prof. Dr. Sandeep Poddar is Deputy Vice Chancellor (Research & Innovation) and former Senior Research Director at Lincoln University College. He earned a B.Sc. (Hons.) in Zoology from the University of Calcutta, a Postgraduate Diploma in Dietetics from the All India Institute of Hygiene and Public Health, an M.Sc. in Zoology specializing in Biochemical Genetics from Dayalbagh Educational Institute, and a PhD in Zoology focused on cytotoxicity research. He later completed an MBA from Lincoln University College. His postdoctoral work addressed hemoglobinopathies and oral cancer mutations. Dr. Poddar has published more than 140 research papers, edited scholarly books, filed patents, organized international conferences, and serves as editor and reviewer for numerous international journals. His leadership has significantly advanced research and innovation activities in higher education.

Dr. D Pradeep Kumar,

Professor, MITS School of Business, MITS Deemed to be University, Madanapalli, Annamaya Dist, Andhra Pradesh, India.

Area of Expertise:

Marketing Management, Human Resource Management (HRM),
Strategic Management, Business Analytics,
Digital Marketing,
Banking and Financial Performance Analysis,
Agricultural Marketing and Rural Development.

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. D. Pradeep Kumar is a Professor of Management at the MITS School of Business, Madanapalle Institute of Technology & Science, Andhra Pradesh. He earned his Ph.D. in Strategic Marketing from Sri Krishnadevaraya University, Anantapur, and has more than two decades of academic and research experience in management education. His research interests include Marketing Management, Human Resource Management, Strategic Management, Business Analytics, and Digital Marketing. Over the years, he has contributed to research in customer satisfaction analysis, banking efficiency, agricultural marketing, and emerging digital business environments. He has published research in reputed indexed journals and conference proceedings and has guided students and scholars in management studies. He also serves in academic leadership and administrative roles at MITS.

Dr. Suesh Kumar Pandey

Assistant Professor, School of Accounting,Banking and Finance, College of Business Hospitality and Tourism Studies, Fiji National University, Fiji.

Area of Expertise:

Management Accounting,
HR Accounting,
Banking,
Financial Markets, and Finance ,
Financial Accounting and Management Accounting,
Human Resource Accounting (HRA) and valuation of human capital,
Corporate Governance, Ethics, and Accountability,
Sustainable Finance and Banking,
Taxation and International Tax Policy (BEPS, Treaty Shopping),
Working Capital Management and Corporate Finance,
Cross-Border Mergers and Acquisitions,
Socio-economic and Cultural Development Studies

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Suesh Kumar Pandey is an Assistant Professor in Accounting at the College of Business, Hospitality and Tourism Studies, Fiji National University. He holds a PhD in Accounting and has more than two decades of experience in teaching, research, and academic leadership. His expertise spans financial accounting, management accounting, human resource accounting, corporate governance, ethics, sustainable development, and taxation. Dr. Pandey has published scholarly work in reputable journals covering sustainable banking, climate finance, international taxation, cross-border mergers and acquisitions, and socio-economic development. He is also the author of books on working capital management and human resource accounting. Through his research and teaching, he contributes to advancing accounting knowledge and promoting sustainable and ethical business practices in Fiji and the wider Pacific region.

Dr. R. Manigandan,

Assistant Professor at the Faculty of Management, SRM Institute of Science and Technology, Vadapalani Campus, Chennai. Tamilnadu, India.

Area of Expertise:

Entrepreneurial Marketing,
Supply Chain and Operations Management,
Corporate Finance and Sustainable Growth,
Sustainability and Green Economics,
Human Resource Management and Leadership,
Marketing strategy, business growth,
Organizational performance,
leadership, Risk management,
Resilience,
Social capital, institutional reputation,
and Literature reviews,
VOSviewer analyses

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. R. Manigandan is an Assistant Professor in the Faculty of Management at the SRM Institute of Science and Technology. He is qualified in both the National Eligibility Test (NET) and State Eligibility Test (SET) in Management. His research interests span entrepreneurial marketing, innovation, sustainability, supply chain management, organizational behavior, and SME development. Dr. Manigandan has authored numerous Scopus-indexed publications in reputed international journals and has contributed extensively to research on business performance, green innovation, leadership, and organizational effectiveness. He has served as a reviewer for academic journals and actively participates in conferences, workshops, and faculty development programs. His scholarly work combines theoretical rigor with practical relevance, contributing to contemporary management research and sustainable business practices.

Dr.Venkatarathnam Nakka

DEAN and Associate Professor of Finance, Department of Business Management, Sambhram University, Jixxazh, Uzbekistan.

Area of Expertise:

Finance and Financial Management,
Financial Literacy and Financial Inclusion,
Banking and Insurance,
Investment Management and Stock Market Analysis,
Women Empowerment through Financial Literacy,
Artificial Intelligence and Machine Learning Applications in Finance,
Corporate Finance and Accounting,
Managerial Economics,
Customer Relationship Management (CRM),
Digital Transformation, and
Management Education and International Academic Collaboration

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. N. Venkatarathnam is Dean and Associate Professor of Finance at Sambhram University. He holds M.Com., MBA, and Ph.D. degrees from Sri Venkateswara University and has qualified UGC-NET in Commerce, APSET in Commerce, and APSET in Management. With more than twelve years of teaching and research experience, he specializes in finance, banking, accounting, financial management, investment analysis, and financial literacy. His research increasingly focuses on the application of Artificial Intelligence and Machine Learning in finance, stock market prediction, and digital business transformation. Dr. Venkatarathnam has authored several books and numerous research articles in national and international journals. He actively participates in academic conferences, workshops, faculty development programs, and international research collaborations.

Dr. Sridhar Manohar,

Associate Professor & Asst. Dean, Doctoral Research Centre, Chitkara Business School, Chitkara University, Punjab, India

Area of Expertise:

Services Marketing, Consumer Behaviour,
Customer Relationship Management (CRM),
Innovation and Entrepreneurship,
Service Innovation,
Business Analytics,
Technology Adoption,
Sustainability and Green Consumer Behaviour,
Scale Development and Validation,
Multivariate Data Analytics (SEM, SmartPLS, AMOS, LISREL),
Digital Marketing and Brand Management,
Emerging Technologies, Artificial Intelligence,
Cryptocurrency Adoption,
Service quality and customer satisfaction,
Consumer adoption of technology,
Innovation management, Entrepreneurial ecosystems,
Sustainable consumption behavior,
Customer experience and loyalty,
Brand management,
AI and technology readiness,
Cryptocurrency market behavior,
Business analytics applications in marketing research

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Sridhar Manohar is an Associate Professor and researcher affiliated with Chitkara University, where he contributes to doctoral research and academic development in business and management studies. He earned his Ph.D. in Services Marketing from VIT Business School, VIT University, and holds qualifications in Engineering, Business Administration, and Organizational Psychology. His research interests span services marketing, consumer behavior, innovation, entrepreneurship, business analytics, customer relationship management, technology adoption, and sustainability. Dr. Manohar has published extensively in Scopus-, Web of Science-, and ABDC-indexed journals, authored books and book chapters, and actively conducts workshops on research methodology and analytics. He is recognized for integrating advanced analytical methods and industry-oriented research into management education and scholarly practice.

Dr. Binoy Thomas Nareparambil

Research Head & Associate Professor, Sahrdaya Institute of Management Studies, Kodakara, Thrissur DT, Kerala. INDIA.

Area of Expertise:

Mutual fund performance evaluation
Risk-adjusted return analysis
Investment decision-making
Financial market studies
Customer engagement
Digital consumer experiences
Consumer research and analytics
Metaverse applications in business
Artificial Intelligence in management
Digital business models
Technology-enabled customer engagement
Strategic management
Business analytics
Sustainability and digital-age management practices
Higher education and competency-based learning

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Binoy Thomas Nareparambil is a distinguished academic, researcher, and administrator serving as Research Head and Associate Professor at Sahrdaya Institute of Management Studies, Kodakara, Thrissur, Kerala, India. With more than fourteen years of experience in higher education, he has contributed significantly to teaching, research, academic leadership, curriculum development, and institutional growth. His research interests span finance, investment management, consumer behavior, digital transformation, artificial intelligence, business analytics, and emerging technologies such as the Metaverse. Dr. Binoy has authored scholarly publications in national and international forums and actively promotes research culture among students and faculty. He is associated with research initiatives, conferences, and academic collaborations aimed at advancing management education and industry-relevant knowledge in the digital era.

Dr Shoney Sebastian

Professor, Department of Computer science & Director – Centre for Research, CHRIST Deemed to be University, Bangalore, Karnataka, India.

Area of Expertise:

Cloud Computing
Distributed Systems
Microservices Architecture
Kubernetes Optimization
Container Orchestration
Service Resilience Engineering
Fault Tolerance
Internet of Things (IoT)
RFID Systems
Blockchain Technology
Bitcoin Transactions
Digital Signatures
Meta-Analytics for Cloud Applications
Performance Engineering
Scalable Computing Systems

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Shoney Sebastian is a Professor in the Department of Computer Science and Director of the Centre for Research at CHRIST (Deemed to be University), Bengaluru, India. With nearly three decades of academic and research experience, he specializes in Distributed Systems and Cloud Computing technologies. His research focuses on microservices architecture, Kubernetes optimization, cloud-native applications, scalable computing, and meta-analytics for cloud environments. Dr. Sebastian has published numerous research papers in reputed Scopus-indexed journals and has presented his work at national and international conferences. His contributions span cloud resilience engineering, IoT-based systems, blockchain applications, digital signatures, and performance optimization. He actively mentors postgraduate and doctoral researchers while fostering collaborative research initiatives between academia and industry.

Review Board Members

Dr. Mahabub Basha S

Associate Professor & IQAC Coordinator, Department of Management, IIBS B School, Bangalore, Karnataka, India.

Area of Expertise

Risk-return assessment
Asset allocation strategies
Stock market behavior
Corporate financial decisions
Working capital management
Financial performance evaluation
Technology-driven financial services
Digital payment systems
Financial innovation
Data-driven business decision-making
Predictive financial modeling
Statistical and econometric applications in finance
Investment patterns
Market efficiency
Behavioral finance aspects

ORCID | Google Scholar | Scopus | Affiliation

Dr. Mahabub Basha S is an Associate Professor and IQAC Coordinator in the Department of Management at the International Institute of Business Studies (IIBS), Bengaluru. He holds qualifications in Management and Commerce, including MBA, M.Com., PGDFM, M.Phil., and doctoral-level research specialization. With more than fourteen years of combined academic and industry experience, he has established expertise in Portfolio Management, Financial Management, FinTech, Business Analytics, and Financial Econometrics. Dr. Basha has published numerous research articles in national and international journals and has authored several academic books. His research focuses on investment analysis, financial markets, digital finance, and quantitative business research. He actively contributes to quality assurance, research development, and academic excellence initiatives within higher education institutions.

Dr. Vosuri Sandya Rani

Assistant Professor, School of Commerce and Arts, Siddhartha Academy of Higher Education, Siddhartha University, Andhra Pradesh, India.

Area of Expertise

Commerce and Management
Financial Management
Banking and Financial Services
Consumer Behaviour
Digital Marketing
E-Commerce
Entrepreneurship
Financial Literacy
Investment Analysis
Corporate Governance
Human Resource Management
Business Analytics
Women Entrepreneurship
Sustainable Business Practices
Accounting and Taxation

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Vosuri Sandya Rani is an Assistant Professor in the Department of Commerce at Siddhartha Academy of Higher Education. She is an active academician and researcher with contributions in the fields of Commerce, Finance, Management, and Business Studies. Her research focuses on emerging issues in financial management, consumer behaviour, digital business practices, entrepreneurship, and commerce education. Through her scholarly publications and academic engagements, she has contributed to the advancement of knowledge in contemporary business and economic environments. Dr. Vosuri Sandya Rani is committed to promoting research-based learning, mentoring students, and fostering innovation in higher education. Her academic work reflects a multidisciplinary approach that integrates theoretical insights with practical applications relevant to industry, society, and sustainable economic development.

Dr. I.Niyas Ahamed

Assistant Professor, Department of Management Studies, Dayananda Sagar College of Engineering, Jayaprakash Narayan Nagar, Bangalore, Karnataka, India.

Area of Expertise

Safety Disposal of Tannery Effluent Sludge,
Biochemical Analysis, and
Water and Waste Management.

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. M. I. Niyas Ahamed is an Assistant Professor in the Department of Biochemistry and Bionanotechnology at Sacred Heart College (Autonomous). His research focuses on biomaterials, bionanotechnology, environmental biochemistry, regenerative medicine, and nanotechnology-based remediation of pollutants. He has conducted significant studies on chitosan-based wound healing materials, chromium remediation using nanoscale zero-valent iron, tannery effluent management, and medicinal plant bioactivity. Dr. Niyas Ahamed has published numerous peer-reviewed research articles and has contributed to interdisciplinary research in health and environmental sciences. He has received recognition as a Young Scientist and has been actively involved in research promotion, innovation activities, and academic leadership at Sacred Heart College, contributing to the advancement of scientific research and higher education.

Dr. Vaishnavi Balaji

Assistant Professor, Department of Management Studies, Dayananda Sagar College of Engineering, Kumaraswamy Layout, Bangalore-560078

Area of Expertise

Intellectual Capital and Firm Performance,
Intellectual Capital and Shareholder Value Creation,
Sustainable Growth Rate Analysis of Companies,
Financial Performance of Agribusiness Firms,
Value-Based Management in Agribusiness,
Corporate Sustainability and Long-Term Growth,
Drivers of Shareholder Wealth Maximization,
Financial Efficiency and Intellectual Capital in Emerging Markets.

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Vaishnavi Balaji is an academician and researcher specializing in Artificial Intelligence, Machine Learning, Geographic Information Systems (GIS), and Multi-Criteria Decision-Making Systems. She earned her Ph.D. from VIT University, Vellore, and has developed expertise in applying intelligent computational techniques to complex decision-support and spatial analysis problems. Her research integrates AI, remote sensing, GIS, IoT, and data-driven technologies to address real-world challenges across interdisciplinary domains. Dr. Balaji has authored and co-authored several scholarly publications in journals, conferences, and edited volumes. She is actively involved in teaching, research, and curriculum development, with particular interest in emerging technologies and digital transformation. Currently, she serves as an Assistant Professor in the Department of Management Studies at the Dayananda Sagar College of Engineering, contributing to research and management education.

Dr. Srinivasa Rao Kasisomayajula

Associate Professor in the Department of Commerce and Business Management (CDOE), Koneru Lakshmaiah Education Foundation (KLEF), Guntur, Andhra Pradesh, India.

Area of Expertise

Financial Inclusion and Economic Development
Digital Payments and FinTech Adoption
Consumer Behaviour in Digital Markets
Banking Sector Performance Analysis
Investment Decision-Making
Financial Literacy among Youth and Rural Communities
Corporate Governance and Business Ethics
Entrepreneurship and MSME Development
Human Resource Management Practices
Sustainable Business and ESG-related Studies.

ORCID | Google Scholar | Scopus | Affiliation| Personal Web

Biography

Dr. Srinivasa Rao Kasisomayajula is an Associate Professor in the Department of Commerce and Business Management (CDOE), Koneru Lakshmaiah Education Foundation (KLEF), Guntur, Andhra Pradesh, India. His academic and research contributions span the areas of finance, banking, marketing, consumer behaviour, entrepreneurship, and business management. His research focuses on financial inclusion, digital banking, investment behaviour, financial literacy, and emerging business technologies. He has published research articles in reputed national and international journals indexed in Google Scholar and Scopus and has actively contributed to interdisciplinary business research. Dr. Kasisomayajula is committed to promoting evidence-based management practices and advancing knowledge in commerce and business studies through research, teaching, academic mentoring, and collaborative scholarly activities.

Dr. Reddy Praneeth Karnam

Assistant Professor, MBA (Hospital and Health Care Mgt.), Apollo Hospitals Educational and Research Foundation Chittoor. A.P, India

Area of Expertise

Hospital and Healthcare Management,
Healthcare Administration,
Health Services Management,
Hospital Operations and Quality Management,
Healthcare Policy and Governance,
Patient Care and Healthcare Delivery Systems,
Healthcare Analytics and Digital Health,
Public Health Management,
Healthcare Leadership and Organizational Development.

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. Reddy Praneeth Karnam is an Indian academic and healthcare management professional serving as Assistant Professor in MBA (Hospital and Health Care Management) at the Apollo Hospitals Educational and Research Foundation, Chittoor, Andhra Pradesh, India. He is affiliated with The Apollo University, a leading institution focused on healthcare education and research. His academic interests are centered on healthcare management, hospital administration, health systems, and the improvement of healthcare delivery through evidence-based management practices. Dr. Karnam contributes to the development of future healthcare leaders by teaching and mentoring students in hospital and healthcare management. His work supports the integration of management principles with healthcare services to enhance organizational effectiveness, patient outcomes, and the overall quality of healthcare delivery in India.

Dr. V. Mouneswari

Associate Professor, Department of Business Administration, Annamacharya University, Rajampet, Kadapa Dt., Andhra Pradesh, India

Area of Expertise

Management and Organizational Behaviour,
Business Statistics
Human resource management,
Entrepreneurship Development,
Managerial Economics,
Managerial Communication,
Operations Research,
Financial Management,
Operations Management
Employee Performance Management,
Management Science,
Business analytics,
Strategic Management,
Industry 4.O and Innovation.

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. V. Mouneswari is an Associate Professor specializing in Human Resource Management and Finance in the Department of Business Administration at Annamacharya University, Rajampet, Andhra Pradesh, India. She has over fifteen years of teaching experience and has served as a Board of Studies Member and NAAC Coordinator. She holds a B.Sc., B.Ed., MBA (HR & Finance), and earned her Ph.D. in Finance from Jawaharlal Nehru Technological University Anantapur (JNTUA) in 2022. Her research interests include Finance, Human Resource Management, Banking, Business Analytics, and emerging trends in Management Studies. Dr. Mouneswari has published research papers in UGC CARE-listed, and Scopus-indexed journals, attended conferences along with Books, book chapters, ISBN publications also patents. She has received recognition including the Global Top 10 Teachers Award and actively promotes research, innovation, and professional development among management students and faculty members.

Dr. P. V. M. Raju

Asst. Professor in Dept of Business and Management studies (DBMS), Seshadrirao Engineering College, Gudlavalleru, Andhra Pradesh, India

Area of Expertise

Artificial Intelligence
Digital Marketing
Marketing Analytics
Consumer Behavior
Social Media Marketing
Business Analytics
Machine Learning Applications in Business
E-Commerce
Customer Relationship Management (CRM)
Digital Transformation
Marketing Strategy
Data-Driven Decision Making
Human Resource Analytics
Organizational Behavior
Business Management and Innovation

ORCID | Google Scholar | Scopus | Affiliation

Biography

Dr. P. V. M. Raju is an Assistant Professor in the Department of Business and Management Studies (DBMS) at Seshadri Rao Gudlavalleru Engineering College. His academic interests focus on the application of emerging technologies in business management, particularly Artificial Intelligence, Digital Marketing, Business Analytics, and technology-enabled decision-making. He has contributed to management research through scholarly publications, including his work on the role of Artificial Intelligence in Digital Marketing, published in a Scopus-indexed journal. His research emphasizes the integration of innovative digital technologies with marketing practices to enhance organizational effectiveness and customer engagement. Dr. Raju is actively involved in teaching, research, and mentoring students in management studies while promoting industry-oriented and technology-driven business education.

Dr. P Sree Lakshmi

Assistant Professor, School of Computer Science and Applications, REVA University, Bengaluru, Karnataka, India.

Area of Expertise

Artificial Intelligence
Machine Learning
Data Mining
Natural Language Processing
Text Analytics
Data Science
Knowledge Discovery
Intelligent Information Systems
Predictive Modeling
Computational Linguistics
Big Data Technologies
Pattern Recognition
Educational Data Mining
Deep Learning Applications
Applied Computer Science Research

Biography

Dr. P. Sree Lakshmi is an Assistant Professor in the School of Computer Science and Applications at REVA University. She possesses over 18 + years of teaching and research experience in Computer Applications and is actively engaged in research in the fields of Data Mining, Machine Learning, and Natural Language Processing. Her research focuses on developing intelligent computational models for data-driven decision-making, knowledge discovery, and text analytics. She has contributed to journal and conference publications, guided numerous undergraduate and postgraduate projects, and participated in academic research initiatives. Dr. Lakshmi is a UGC-NET qualified academic and is committed to advancing interdisciplinary research in Artificial Intelligence and Data Science while mentoring students and young researchers in emerging computing technologies.